Viora is an international company specialising in the development of non-invasive aesthetic medical devices, founded in 2005 in New York by Josef Luzon and Danny Erez. Renowned for its technologies combining laser, intense pulsed light (IPL) and radiofrequency (RF), Viora offers a comprehensive range of multi-technology platforms — such as the V-Series, Reaction™, Infusion™ and Pristine™ series — designed for aesthetic medicine professionals, including dermatologists, plastic surgeons, general practitioners and aesthetic centres. Its devices address the most in-demand applications, such as skin tightening, body contouring, cellulite reduction, skin rejuvenation and permanent hair removal. Present in more than 60 countries and used by thousands of practitioners worldwide, the brand recently joined forces with the Sinclair Group, strengthening its international presence and portfolio of aesthetic medical solutions.